I scream for Ice Cream

Forgive my sad choice for a title but that’s exactly what I did when I stumbled upon this really cool web campaign for the new Magnum Ice cream.  In my honest opinion, the viral is fuckin’ brilliant.

So what’s it doing on this blog – a blog for crappy advertisements?

Before we get to that, a quick search throws up the following facts:

• The model is a professional ballet dancer. This was the paramount casting requirement.
• All actors were shot in front of a green screen.
• More than 50 scenes were shot with the girl.
• A sound engine was built, which allows the sound to become dynamic and follow the user’s movements.

(All facts procured via Adverblog)

What makes this viral crappy on a whole different level is that it’s something that cannot be made in India (for now at least). We have no vision, no backing from our superiors for such ideas and if somehow we manage to obtain the two, we have Scrooge McDuck as clients. Coming from a digital background, it pains me so to see such good work not churned out in India.

This particular viral was created by a Lowe Brindfors, a Swedish agency. Kudos to them! Thanks to them, we can embark on a pleasure hunt on the internet. Click on the image to start…